Coaches & Consultants
IllustrativeAn application funnel for a high-ticket consultant
Illustrative engagement
How HQ360 turns a referral-only consulting practice into a system that books qualified calls.
The challenge
A practice built on word of mouth that had plateaued, with a calendar filling with unqualified discovery calls.
What we did
- Sharpened positioning to one audience and one outcome, then rebuilt the offer pages.
- Built an application funnel that qualifies on budget, readiness and fit before a call is booked.
- Added paid traffic and a pre-call show-up sequence.
Deliverables
- Positioning and offer pages
- Application and qualification funnel
- Paid campaign setup
- Show-up and evergreen nurture sequences
Outcome
The funnel is designed to reduce time spent on unqualified calls and to add a channel beyond referrals. Illustrative — not a report of a specific client's results.
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