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For authors, publishers and author-experts

Turn your book into a brand readers discover, trust, and buy from.

HQ360 combines brand, websites, SEO, content, social media, advertising, automation and reader technology into one connected growth system for authors and publishers.

We do not just promote books. We build the growth system that turns discovery into readers, readers into buyers, and buyers into an audience you can sell to again.

  1. 01POSITION
  2. 02CONVERT
  3. 03GET DISCOVERED
  4. 04CREATE ATTENTION
  5. 05BUILD AN AUDIENCE
  6. 06DRIVE SALES
  7. 07OWN THE AUDIENCE

Sound familiar?

Where author and publisher growth usually stalls

  • The launch was quiet

    Publication came and went. There was no plan for the weeks that actually decide a book's momentum.

  • The listing does not sell

    Wrong categories, a flat description and a cover that does not earn the click. Readers who find it still bounce.

  • Reviews are thin

    A handful of ratings, no system for getting more, and no idea which requests are compliant.

  • No platform beyond the book

    No email list, no press, no reason for a producer or event to call. The book is the whole footprint.

  • Everything is bought piecemeal

    A cover here, a publicist there, a funnel somewhere else, and nobody owns the result.

What is usually holding it back

  • No dated launch plan
  • Metadata and categories left at defaults
  • No review-generation system
  • No email list or reader magnet
  • No press or podcast pipeline

The author growth system

From unknown to bought-from-again, in seven connected stages

Each stage produces something the next stage needs. Position builds trust; the site converts it; search and content bring more of the right readers; social and ads scale it; the app makes the audience yours.

  1. 01POSITION · Brand & Creative

    Build a book and author brand readers trust before you ask them to buy.

    Readers recognise the author on sight and reach the buy button already half-convinced.

    HQ360 gives the author and every book one consistent visual identity, plus the press-ready assets a launch runs on. Every place a reader lands — retail page, profile, ad, feed — looks like the same credible operation.

    • Author & publisher brand identity
    • Book campaign visual identity
    • Author & book media kit
    • 3D book mockups & cover adaptations
    • Social visual system & templates
    • Launch campaign creative direction
    Full Brand & Creative catalogue

    Identity

    • Author brand identity
    • Publisher brand identity
    • Book campaign visual identity
    • Author logo / monogram
    • Brand colours and typography
    • Author social media visual system

    Promotional assets

    • Book promotional graphics
    • Book launch & announcement graphics
    • Amazon promotional graphics
    • Goodreads campaign graphics
    • Book mockups & 3D book mockups
    • Book cover promotional adaptations
    • Quote, review & reader testimonial graphics
    • Bestseller / milestone graphics
    • Social media templates

    Author positioning

    • Author media kit & book media kit
    • Press kit
    • Speaker kit
    • Author biography optimisation
    • Professional author profile positioning

    Creative direction

    • Book trailer visual direction
    • Launch campaign creative direction

    Why it matters for authors

    Readers decide in seconds whether a book looks professionally published. A mismatched cover, headshot and social feed quietly cost sales the rest of the marketing then has to pay to win back.

    How it drives book sales

    Stronger visual credibility lifts click-through on ads and social, and raises the share of book-page visitors who actually buy.

    1. Credibility
    2. Recognition
    3. Trust
    4. Click-through
    5. Purchase confidence

    Next — Website & Funnel: A credible brand is wasted if it points nowhere. Next, every asset drives to a page built to convert.

    Plan my book campaign
  2. 02CONVERT · Website & Funnel

    Turn interest in the author into purchases, subscribers, and repeat readers.

    Traffic becomes leads, leads become readers, and readers become an email list you own.

    HQ360 builds the author or publisher site as a reader-conversion system: a home for the brand, a conversion-focused page for every book, and funnels that capture an email before the sale so you can sell again later.

    • Author & publisher website
    • Conversion-focused book pages
    • Book launch & pre-order funnels
    • Free-chapter / reader-magnet funnels
    • Newsletter & email capture
    • CRM, automation & retargeting setup
    Full Website & Funnel catalogue

    Website

    • Author website design & publisher website development
    • Homepage, about, books / series
    • Individual book pages
    • Reviews, media / press, events, speaking
    • Blog & reader newsletter
    • Free chapter / reader magnet

    Book page anatomy

    • Cover + strong hook
    • Description + who it is for
    • Reviews & social proof
    • Book trailer embed
    • Author message
    • Retail buttons: Amazon, Barnes & Noble, Apple Books, Kobo and more

    Funnels

    • Book landing pages
    • Book launch funnels
    • Reader acquisition funnels
    • Lead magnet & free-chapter funnels
    • Newsletter signup systems
    • Book pre-order funnels
    • Book series funnels
    • Event registration & speaking inquiry pages

    Integration & automation

    • Retailer integration & Amazon links
    • Goodreads integration
    • Email capture & CRM integration
    • Email automation & reader segmentation
    • Follow-up automation
    • Retargeting setup
    • Conversion tracking

    The sales flow this builds

    1. Ad / social post
    2. Book landing page
    3. Free chapter / bonus
    4. Email capture
    5. Reader nurture
    6. Book purchase
    7. Review request
    8. Next book / series

    Why it matters for authors

    A retailer page gives you a sale and nothing else — no email, no way to reach that reader for book two. Your own site and funnels keep the relationship.

    How it drives book sales

    Dedicated book landing pages convert paid and social traffic better than a cold retailer link, and email capture turns one-time buyers into a list you can launch to.

    1. Traffic
    2. Leads
    3. Readers
    4. Buyers
    5. Repeat readers

    Next — SEO: Now that every visitor converts, the job is to send more of the right visitors. Search is where readers look first.

    Build my author growth system
  3. 03GET DISCOVERED · SEO

    Be the book readers find when they are already searching for one like it.

    Readers searching for a book like yours land on your book page instead of a competitor's.

    HQ360 targets the searches a reader actually makes — genre, theme, the problem the book solves, comparable titles and series — across the author's site and inside Amazon, so the book surfaces at the moment of intent.

    • Reader search-intent & keyword research
    • Author & book landing-page SEO
    • Technical & on-page SEO + schema
    • Amazon keyword & category strategy
    • Amazon Author Central & A+ Content strategy
    • Blog strategy & content clusters
    Full SEO catalogue

    Website & content SEO

    • Keyword & reader search-intent research
    • Author website & book landing-page SEO
    • Technical SEO, on-page SEO & metadata
    • Schema markup & internal linking
    • Author biography SEO
    • Google indexing, Search Console & analytics
    • Backlink strategy
    • Blog strategy & content clusters
    • Publisher SEO & book launch SEO
    • Local SEO for speaking authors where relevant

    Amazon book SEO

    • Amazon keyword research
    • Book title / subtitle analysis
    • Book description optimisation
    • Category research & backend keyword strategy
    • Amazon Author Central optimisation
    • A+ Content strategy & author page optimisation
    • Series positioning
    • Competitor book research

    Why it matters for authors

    Ranking the author's own name only reaches people who already know them. The buyers you do not have yet are searching by genre, topic and 'books like ___'.

    How it drives book sales

    Organic and Amazon discovery is compounding, low-cost traffic that keeps sending buyers long after a paid campaign ends.

    1. Search
    2. Discovery
    3. Book page
    4. Interest
    5. Purchase

    Next — Video & Book Content Production: Search brings readers who are ready. To reach the ones who are not looking yet, you need content that stops them.

    Get an author growth audit
  4. 04CREATE ATTENTION · Video & Book Content Production

    Turn the book into content people watch, understand, and want to read.

    A steady stream of scroll-stopping content that sends warm viewers to the book page.

    HQ360 produces book trailers, short-form video and repurposed long-form content that carries the hook of the book to readers scrolling social feeds. AI-assisted where it speeds production, never at the cost of the story.

    • Book trailers by genre
    • Short-form video for TikTok, Reels & Shorts
    • AI-assisted cinematic book visualisation
    • Animated book covers & motion graphics
    • Long-form repurposing engine
    • Ad creative production
    Full Video & Book Content Production catalogue

    Book trailers

    • Fiction — romance, thriller, fantasy
    • Memoir
    • Self-help
    • Business books

    Short-form content

    • TikTok, Instagram Reels, YouTube Shorts, Facebook Reels
    • Book quotes & plot hooks
    • Character introductions & story teasers
    • Author commentary & storytelling
    • Reader reactions & reviews
    • Book lessons & recommendations
    • Why I wrote this book / behind the scenes

    AI-assisted creative

    • Cinematic book visualisation
    • Character & environment concepts
    • Book scene visualisation
    • Animated book covers
    • Motion graphics
    • Voiceover videos & promotional clips

    Long-form editing & repurposing

    • Podcasts, author interviews, livestreams
    • Book launches, webinars, speaking engagements
    • One long video → short clips → quote posts → story content → email content → ad creative

    Why it matters for authors

    Most readers now meet a book through a fifteen-second video, not a review. Without video the author is invisible on the platforms where discovery happens.

    How it drives book sales

    Video creates the curiosity a book description cannot, and gives paid campaigns creative that actually converts.

    1. Attention
    2. Curiosity
    3. Book interest
    4. Retail page
    5. Purchase

    Next — Social Media Marketing: Content earns a view. A social presence turns those views into followers who come back.

    Plan my book campaign
  5. 05BUILD AN AUDIENCE · Social Media Marketing

    Build an audience around the author, not a feed that only says 'buy my book'.

    A growing, engaged following that trusts the author and turns out for every launch.

    HQ360 runs the author's social presence as a reader community — content pillars, a sustainable calendar, engagement and outreach into BookTok and Bookstagram — with separate playbooks for fiction and non-fiction.

    • Social strategy & content calendar
    • Content & caption production
    • Fiction & non-fiction content pillars
    • BookTok & Bookstagram outreach
    • Book launch & giveaway campaigns
    • Community engagement & profile optimisation
    Full Social Media Marketing catalogue

    Fiction content pillars

    • Story world & characters
    • Quotes & tropes
    • Reader reactions
    • Behind the scenes & writing process
    • Book recommendations
    • Author personality & book teasers

    Non-fiction content pillars

    • Education & insights
    • Frameworks & book extracts
    • Personal stories & authority content
    • Industry commentary & case studies
    • Reader transformation
    • Speaking clips

    Production

    • Social strategy & content calendar
    • Content creation & caption writing
    • Graphic & video content
    • Hashtag / topic research

    Channels

    • TikTok, Instagram, Facebook
    • YouTube Shorts
    • LinkedIn for business authors
    • Pinterest where relevant
    • Profile optimisation

    Campaigns & outreach

    • Book launch campaigns
    • Giveaway strategy
    • Reader engagement campaigns
    • Influencer, BookTok & Bookstagram outreach
    • Community engagement strategy

    Why it matters for authors

    An audience you have built is the cheapest launch channel you will ever have. Rented reach from ads disappears the moment you stop paying.

    How it drives book sales

    An engaged following lowers the cost of every future launch and feeds the email list that drives repeat sales.

    1. Content
    2. Follower
    3. Trust
    4. Book discovery
    5. Email subscriber
    6. Buyer
    7. Fan

    Next — Digital Marketing: Organic reach is finite. Paid acquisition puts the book in front of buyers your audience does not include yet — measurably.

    Build my author growth system
  6. 06DRIVE SALES · Digital Marketing

    Put the book in front of more likely buyers, with a system you can measure.

    A repeatable acquisition system where you can see what a reader and a sale actually cost.

    HQ360 runs paid acquisition and email as one engine — ads to book pages and lead magnets, sequences that nurture and launch, and the research, retargeting and reporting that make spend accountable.

    • Meta, Google, YouTube, Amazon & TikTok ads
    • Direct-sale & reader-acquisition ad models
    • New-reader, launch & existing-reader email sequences
    • Review & launch campaigns
    • Book blogger, podcast & Goodreads outreach
    • Analytics & reporting
    Full Digital Marketing catalogue

    Paid advertising

    • Meta / Facebook / Instagram ads
    • Google ads
    • YouTube ads
    • Amazon ads
    • TikTok ads where appropriate

    Email & messaging

    • New-reader, launch and existing-reader sequences
    • Newsletter management
    • SMS campaigns where appropriate

    Research & positioning

    • Reader audience research
    • Competitor research
    • Market positioning
    • Audience segmentation

    Campaigns & outreach

    • Retargeting
    • Book blogger & podcast outreach
    • Goodreads strategy
    • Reader community campaigns
    • Launch campaigns
    • Review acquisition campaigns
    • Affiliate / partner strategy
    • Influencer outreach

    Measurement

    • Conversion optimisation
    • Analytics and reporting

    Two acquisition models

    Model A — Direct book sale

    1. Advertisement
    2. Book page
    3. Amazon / retailer
    4. Purchase

    Model B — Reader acquisition

    1. Advertisement
    2. Free chapter / lead magnet
    3. Email capture
    4. Reader nurture
    5. Book purchase
    6. Repeat promotion

    Example email sequences

    New reader sequence

    1. Deliver free chapter
    2. Introduce author / story
    3. Why the book was written
    4. Reviews & social proof
    5. Purchase invitation

    Book launch sequence

    1. Announcement
    2. Cover reveal
    3. Pre-order
    4. Behind the scenes
    5. Launch day
    6. Reviews
    7. Final campaign

    Existing reader sequence

    1. Book 1 reader
    2. Book 2 announcement
    3. Pre-order
    4. Launch
    5. Review request

    Why it matters for authors

    Hope-and-post marketing cannot be scaled or improved. A measured system can have budget added to what works and cut from what does not.

    How it drives book sales

    Paid traffic converts against a known cost per sale; email turns the readers it captures into repeat buyers for every future book.

    1. Qualified traffic
    2. Conversion
    3. Retargeting
    4. Purchase
    5. Repeat purchase

    No guaranteed sales, rankings or reviews. We report what each channel actually returns and move budget accordingly.

    Next — Book Mobile App Development: Once sales are flowing, the last step is ownership — a place readers keep coming back to that no platform can take away.

    Plan my book campaign
  7. 07OWN THE AUDIENCE · Book Mobile App Development

    Turn an author's audience into an owned reader ecosystem.

    A direct channel to your most engaged readers that you control, plus revenue beyond the book.

    HQ360 designs and builds a branded reader app — library, audio, community, exclusive content, events and push notifications — as a premium step for authors and publishers with an established audience or a series.

    • Branded book library & previews
    • Integrated audiobook playback
    • Reader community & book clubs
    • Exclusive & bonus content
    • Push notifications for launches & events
    • Courses & premium content for non-fiction
    Full Book Mobile App Development catalogue

    Reader library & audio

    • Books, chapters, previews
    • Bonus content
    • Integrated audiobook playback

    Community

    • Discussion, groups, comments
    • Book clubs

    Exclusive content

    • Bonus chapters & deleted scenes
    • Character profiles
    • Downloadable resources
    • Behind-the-scenes content

    Push notifications

    • New book launch
    • Pre-order opening
    • New chapter / content
    • Live events
    • Special promotions

    Events & sales

    • Event registration, reminders, tickets, livestream access
    • Book sales via Amazon, Apple Books, Kobo
    • Publisher shop & direct commerce where appropriate

    Courses / premium content

    • Book → app → course → community → coaching
    • For business, education and self-help authors

    Why it matters for authors

    Social platforms and retailers own the relationship with your readers today. An app makes that relationship yours, with a notification you can send for every launch.

    How it drives book sales

    Push notifications drive launch-day and pre-order spikes at near-zero cost, and the app opens course, membership and event revenue on top of book sales.

    1. Reader
    2. Book
    3. App
    4. Community
    5. Additional books
    6. Course / event / membership
    7. Long-term customer

    Not every author needs this. It is for established authors, publishers, large communities, series, and educational, business, coaching or children's authors.

    Owned readers re-enter the system at every stage — they are the audience your next book launches to.

    Talk to HQ360 about my book

The 360

The HQ360 Author Sales Flywheel

Every stage of the catalogue is one turn of the same wheel. Discovery feeds engagement, engagement feeds capture, capture feeds sales — and retained readers feed discovery again for the next book.

  1. 01Discover

    SEO · Social · Ads · PR

    Readers who do not know the author yet find the book at the moment of intent.

  2. 02Engage

    Video · Content · Book hooks

    The book's hook lands as something worth watching and sharing.

  3. 03Capture

    Website · Landing page · Free chapter

    Interest becomes an email address you own.

  4. 04Nurture

    Email · Retargeting · Reader community

    Warm readers are moved toward the buy decision.

  5. 05Sell

    Amazon · Retailers · Direct purchase

    The reader buys, on the retailer that suits them.

  6. 06Retain

    Newsletter · App · Community

    The buyer stays connected instead of disappearing.

  7. 07Sell again

    Next book · Series · Audiobook · Course · Event

    The audience is sold to again — and re-enters the cycle.

Back into the cycle. Each turn of the wheel lowers the cost of the next. Discovery you paid for once keeps producing readers; readers you captured once keep buying. That compounding loop is the 360.

Proof of work

Author work we have delivered

Real projects and supplied client feedback only. No invented results.

Recent author project

A live launch day for a debut novella

Sanman Thapa — From the Window: The City of What Ifs

A launch built around signed copies, a full room and a cover-reveal film, delivered with Arti Facts Publishing.

  • Cover-reveal film
  • Front and back cover and print assets
  • Launch-day photography and video library
  • Event plan and run of show

A client walks through the launch

  • Five star review from sanman_thapa praising CRM workflow, email sequences and a lift in visibility and sales
  • Five star review from Brandon reporting a Best Seller list placement and twenty copies a day

How we run it

How an author engagement runs

  1. 01

    Discover

    We audit what exists — positioning, site, pipeline, spend and results — before we recommend anything.

  2. 02

    Strategise

    A written plan with owners, dates and target metrics. You approve it before work begins.

  3. 03

    Build

    Creative, sites, funnels and automation are produced and connected as one system.

  4. 04

    Launch

    Campaigns go live in sequence so each channel feeds the next, with close monitoring in the first weeks.

  5. 05

    Optimise

    A regular review where we cut what underperforms and move budget toward what is working.

  6. 06

    Scale

    Once the system is stable and measured, we add reach, channels and capacity deliberately.

Why HQ360

What working with us actually means

  • One team, one plan

    Strategy, creative, technology and marketing under one roof, with a single point of contact and one report.

  • Research before promises

    Every recommendation is backed by an audit and comparable data. You see the reasoning, not just the pitch.

  • Reporting, not vibes

    A written update on a fixed rhythm and a live view of the numbers. Every claim links to its source.

  • Systems you own

    Accounts, assets and automations are yours. If we stop working together, nothing switches off.

Questions

Authors & publishers, answered

Start here

Build my author growth system

Tell us about the book and where it is now. We will send back a first view of the growth system we would build and where we would start — no obligation.

  • A straight read on fit and what we would do first
  • You own every account, asset and reader list we build
  • Take the whole system or a single stage
  • No guaranteed rankings, sales or reviews — we report what works
What do you need help with?

No obligation. We reply within one working day.