Retention
Our customers buy once and never come back. What can we do?
Add a post-purchase sequence, win-back campaigns and new-product announcements, and segment so people are not re-pitched what they just bought.
One-time purchasing usually means there is no lifecycle marketing: no post-purchase education, no review request, no reason to return. Building post-purchase, win-back and new-product flows turns the first order into a relationship and lowers blended acquisition cost.
Replenishment reminders help only where the product category genuinely justifies them.